Karass connects tribe to brand,
creating stories that command
the mind to move, the heart to race—
make sure your story sets the pace.
Savvy leaders understand
consumers have the upper hand.
Your brand must have a constant voice
to give your fans an easy choice.
Pioneer Square
Reinventing the heart and soul of Seattle.
Karass worked with the Alliance for Pioneer Square to develop a comprehensive campaign—core story, logo, banners, social strategy, print ads—to help rejuvenate the historic heart of the great northwest.
Vital Talk
Nurturing healthier connections between doctors and patients.
Karass created the name, core story, and logo for this extraordinary organization that prepares doctors with proven strategies for responding to challenging patient conversations.
SGB
Fighting for the rights of the disenfranchised.
Karass helped a firm full of passionate lawyers redefine who they are. We first created a core story to capture their unique ethos, then built on that nucleus with a logo, website, social media strategy, and ongoing print campaign.
Land and Sea Explosive Ordnance Disposal
Keeping the world safe from the remnants of war.
Karass defined a unique global presence for this highly technical team of former Navy seals. We created LASEOD’s central story, which served as the nucleus for all our work that followed: logo, website, collateral, and short documentary.
LASEOD.com
Archer
Our aim is true.
Karass overhauled a brand that has launched thousands of global initiatives for Fortune 500 companies, agencies, and public institutions. We evolved the Archer logo and created a core story, tagline, social strategy, collateral, and website.
Archermobile.com
Rainspark Labs
Enabling new ways of interacting with the world.
Karass helped this mobile-development accelerator leap onto the Seattle startup scene by creating a core story and logo that evoke their prime directive: revealing the extraordinary in the everyday through immersive mobile experiences.
Center on Reinventing Public Education
Improving education through transformative, evidence-based ideas.
Karass helped this policy research group reinvent their essential story. We created their new website, as well as an online interactive utility that helps beleaguered schools find the resources they need to survive and thrive.
CRPE.org
The way your story moves defines
the way your brand engages minds;
the graceful dance of interaction
earns your offering lasting traction.
Microsoft Strategic Prototyping Group
Road Ahead—forecasting the future of technology.
Karass worked with the “StratPro Group” to create a futuristic interactive demo that organizes your potential life experiences. We sculpted the story, designed the user interface, and created motion graphics to bring the demo to life.
Microsoft Strategic Prototyping Group
House Call—reinventing digital healthcare.
Karass defined a sophisticated visual system that dynamically organizes the medical record haystack into a simple array of timely needles. We designed and animated a demo that enables a more holistic approach to sustainable well-being.
Rover
Helping dog lovers connect and share the puppy love.
Karass helped this startup build a more coherent brand and engagement model during its pivotal first-round phase. We created an animated banner campaign and web aesthetic, and defined their model in two words (“sit” / “stay”).
Archer
Evoking the promise of mobile on the web.
Karass created an elegant interactive web experience to launch this global mobile company in a way that embodies its core offering: making sure mobile messaging connects with its intended target.
Archermobile.com
Summit Law Group
Rise above the usual practice.
Karass created a web destination for this innovative group of ninja lawyers that celebrates the unique way they do business. We first defined their core story and new logo, then captured on-site photographs to give visitors an insider glimpse.
SlingShop
Converting customers into mobile brand champions.
Karass helped SlingShop develop a mobile-driven loyalty program that transforms every purchase into an entertaining experience. We created the app’s core story, logo, UX, and soundscape, as well as an entertaining demo video.
ShadowCatcher Entertainment
Creating an artistic site for an art film about an amazing artist.
Karass created a dynamic, evocative web presence for “A Not So Still Life,” a film about the kaleidoscopic mind of Ginny Ruffner, an artist as beloved for her magnanimous spirit as for her evolving “visual thought experiments.”
Ginnyruffnerthemovie.com
Karass 2011 Interactive Reel
Your story matters.
Karass created this immersive content experience to share the stories we brought to life in 2011—stories about vital nonprofits, global corporations, and local bears and robots.
reel.karasscreative.com
The internet's a vast terrain
that's largely governed by The Same.
Be bold! Embrace your unique glory—
the world will judge you by your story.
Land and Sea Explosive Ordnance Disposal
Keeping the world safe from the remnants of war.
Karass created a short documentary to help LASEOD share the story of how their divers cleared the Port of Seattle of still-dangerous WWII ordnance, saving the city half a billion dollars in cruise ship revenue.
Vito’s Lounge
Making Vito’s the hip hub for hobnobbing.
For arbiters of cool, Vito’s has been the place to be seen since the Mad Men days. Karass created a video and social media theme to establish Vito’s as a hip epicenter by celebrating bartenders and cocktail culture.
SideWinder Gaming Hardware
Inside every champion is the heart of that champion.
The Addy-winning SiteOfChampions lured gamers with an interactive experience driven by trash-talking and a viral video series; more than 100,000 people from 133 countries visited the site, spending more than six minutes per visit.
Bear Stories Matter
The ongoing saga of a bi-polar bear.
Sometimes we create just for the sheer joy of creating. Our bear vignettes are meant to remind us (and everyone) to be present and appreciate the small things. Also, the big hairy things.
vimeo.com/channels/bearstoriesmatter
TEDxRainier
Ideas worth sharing.
Since 2010, Karass has served as creative consultant for TEDxRainier. We created a website, video series, social media strategy, and print collateral to help this celebrated event leap to life.
ARO
Choose your own adventure.
Karass worked with Paul Allen’s technology incubator to create a compelling video teaser to celebrate the launch of Saga, an app that helps users lead happier, healthier, and generally more amazing lives.
Sound Experience
Safeguarding the future of our marine environment.
Karass experienced a stirring voyage aboard the century-old Adventuress. We captured the experience in a video to help this vibrant nonprofit create a future in which we all act as stewards for the treasured waters of Puget Sound.
Karass believes in simple things:
enjoy the group comminglings,
be completely who you are,
and share good stories at the bar.
Rob Dalton
partner, creative director, marmot-herding raconteur
Bonds brands to tribes. Creates the stories that get retold. Brings 20 years experience weaving compelling campaigns across myriad media—from Addy-winning websites to short films and published poetry. Lives in the woods on an island with his wife and two boys.
rob@karasscreative.com
Ariel Martin
partner, account director, pragmatic princess of possibility
Builds and nurtures relationships. Leads strategy and guides interactive initiatives, balancing artistic and client perspective. Clearly communicates expectations, nurturing collaborative joy in every process, every project. Offers more than 15 years experience in both online and offline marketing. Loves the sea.
ariel@karasscreative.com
Randall Statler
partner, artistic director, bottle-cap shaman
Cooks up compelling eye candy. Transmutes the commonplace to a curious place. Has constructed campaigns, websites, identities, and animations for a delirious decade. Brings an elevated, artistic craftsmanship to everything from big-brand websites to alt-band flyers. Loves cookies. And robots.
randall@karasscreative.com
Eric Warren Ainley, aka Bob
creative technologist, maker of madcap marvelousness
Translates motives into emotional motion. Writes extremely functional/flexible code, in myriad mindsets. Masters the latest tools before most people know they exist. Restores old pianos. Rolls his own.
bob@karasscreative.com
Bear
kindly caniform, drinker of life's honeys
Believes everyone has the right to Bear Arms. Wishes he had more room to move. Snowboards like Terje.
bear@karasscreative.com
Robot
resident realist, rivet-risking misanthrope
Hosts popular talk show, ¡Robot Live! Hates people. Loves art.
robot@karasscreative.com
Dorothee Graham
account wrangler, logistics magician
Directs multi-dimensional flow. Brings two decades of experience balancing creative vision and client directives. Steers/coordinates/makes things happen—on time, on budget, on point. Loves cocktail cruising and populating the earth with her four perfect mini-Grahams.
dorothee@karasscreative.com
Johanna Wattimena
multimedia mischief maker, indo phenom
Transforms concepts into command performances, in most any medium. Brings with her boundless bundles of joy. Sings like a bird.
johanna@karasscreative.com
Miles Cheung
pixel charmer, cycle sage
Makes pixels prance like ponies. Translates client inclinations into dazzling designs. Occasionally asks random people random questions. Bikes for the sheer joy of biking (it's faster than the bus, with fresher air). Hopes someday humanity will realize we're living with ourselves, and act accordingly.
miles@karasscreative.com