Here's how the UNDP campaign came to life

(Mad props to Karassmate Eric "Crow" McAuley for the madcap, spot-on finger magics.)

Working with the UN to help end hunger

Karass created these two graphics to help the United Nations Development Programme generate tweet traffic encouraging world leaders at the G8 Summit to address the famine in the Sahel. 

Click to enlarge, and please add your voice to the growing wave on the UNDP facebook page.

Put your hands together for J-WaWa, the newest Karassmate!

The Karass Massive is pleased to welcome Johanna Wattimena to the fold. From what we've seen thus far, she can do damn near anything, and she's just getting started…

Homage Trifecta: Yauch, Sendak, and the Flying Bear

Let's pause in our daily doings (creating global mobile brand, UN hunger campaign, etc.) to pour one out — three, actually — for our fallen brethren; we lost some Good Ones, this past week.

First up is MCA, godfather of rap and (ultimately, if not originally) equanimity emissary. 

Next 40 tip goes to Maurice Sendak, whose imagination freed us all to find our wild places.

And finally, we say goodbye to the flying bear; and herds of chirping marmots sing thee to thy rest.

Introducing Owlfonse…

(Mad props to Karass intern Johanna Wattimena for breathing life into this happy project.)

Karass creates another story that matters: Vital Talk

It has been a privilege to work with the inimitable Dr. Tony Back, and we're pleased to reveal the new Vital Talk brand and core story. Here's to the helpers—those folks who have dedicated their lives to making the world a better place. 

Stay tuned—a new Bear Story is coming soon

What's with all the videos featuring a certain Bear, you ask? Well, in-between building brands for clients like VitalTalk, Rainspark, and the champions of justice at Schroeter Goldmark & Bender; working on a global poverty initiative and a sexual education campaign for Colorado schools; and collaborating with composer Steven Ricks on a multimedia art piece to premier in New York this fall—[deep breath]—Karass likes to tell stories that matter exclusively to us.

And what can we say: we like bears. 

The Karass Massive is in a publishing frenzy

Props to Karass progenitor Rob Dalton for two fine publishing distinctions, at opposite ends of the storytelling spectrum—his first book on neuroeconomics was just reprinted in a fourth language (French), and his poem "Found Out" (first published in PoetsWest) was chosen by the Arts & Humanities Council to represent Bainbridge Island as part of National Poetry Month. 

We've also taken up Pinterest, as it's proving to be an engaging new mode of sharing stories. Follow us here and be sure to chime in!

But soft—new brands spring forth from yonder soil…

Karass has been on a branding tear, creating identities (core story/logo) for Philanthropy Works, Center on Reinventing Public Education, VitalTalk, and Rainspark Labs. Spring has sprung.